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Seo Expert
Jul 30, 2022
In Welcome to the Forum
To understand the user's interest points, we need to be close to the user according Hello, I am a database service provider for the latest mail database company. We provide Country Email List 100% accurate and most active database listings. to the user's characteristics. The closer to the content of the scene where the user's needs occur, the more able to arouse the user's interest; the closer to the user's psychology and human nature, the more able to arouse the user's interest interest. Continuing to take the above-mentioned fresh products as an example, the main user's biggest feature is price sensitivity, which is obviously affected by price fluctuations. Their point of interest is to find various ways and information to save money. In this scenario, what can we do to keep them interested? This is to be close to their interests and tell them: Come here to buy food cheap, and there are discounts, you can save a lot of money! . For example, you can highlight and promote a few special cheap dishes, grab the user's interest point, and tell the user that you can buy cheap dishes here, so as to attract users. Then you can give coupons to newcomers and use attractive prices to dispel the concerns of new users and entice them to "take the risk" of new products. When customers feel: "I can really save a lot of money", the real hit If the user's interest point is found, he will start to experience it, start a transaction, and our new pull will be successful. Finally, let the user know that this product is in line with his needs. Let users make sure that the product meets their needs, that is, users are convinced that the product can meet their own needs, help solve certain problems, and bring their expected value. Because people only pay for what they think they need, users have different concepts, interests, and concerns, so they choose different products. ‍ The essence of the transaction is a value exchange. Only when people think that the product meets the demand will they pay to complete the process of value exchange. If users are not sure whether the product meets their needs, it is absolutely impossible to make a deal. Based on the previous determination of who our target user group is and what the user is interested in, next, in order to let the user determine that this product meets his needs, we can refine the product functions and value points. Analysis of points of interest, put the points that users may pay attention to, and put them in front of users; at the same time, it is also necessary to compare users' concerns and tell users that we have solved these problems! Continue to take fresh product promotion as an example. In the previous step, we have captured the interest of price-sensitive users through newcomer coupons. The next step is to let customers confirm that the products meet their needs. When promoting offline, we can bring some products and let customers actually take a look at the products and tell them that the quality of our products is guaranteed.
Let users be sure that the product meets their needs content media
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Seo Expert
Jul 30, 2022
In Welcome to the Forum
In April 2021, the monthly active users of the Internet sports and fitness platform reached 54.79 million, with a rapid growth, a year-on-year increase of 100%, the weekly open rate of sports and fitness applications continued to rise, users’ fitness exercise habits were formed, and the trend of online sports and fitness was unstoppable (data from 2021 China Sports and Fitness Industry Report-fastdata). 3. Nationalization of sports - the transformation Country Email List of users' health awareness and health values A strong body is the guarantee for people to live and work happily. The impact of the epidemic has made people realize the importance of health again. People's health awareness and fitness habits have changed, and more and more people are involved in sports and fitness, and sports and fitness have gradually evolved into a new healthy way of socializing.. Hi In addition, the state has introduced a large number of policies to encourage national fitness, such as the Healthy China 2030 plan, and the government has encouraged the development of the fitness industry and fitness venues. According to statistics, the size of China's fitness crowd will reach 303 million in 2021, an increase of 20 million compared with 2020 and a year-on-year increase of 7.14%. It is estimated that by 2026, the size of China's fitness crowd will reach 416 million, with a compound annual growth rate of 6.5%. , which is nearly twice that of the United States and Europe (data from the keep prospectus, collated by Zhiyan Consulting). 4. Diversified sports and fitness methods , etc. In addition to these traditional fitness methods, there are many emerging fitness methods that are growing, such as Frisbee, cycling, skiing, meditation, yoga, etc. In China, the Tidal app focuses on meditation, sleep, and breathing. Compared with December-January 2019, Tidal’s daily activity from February to April 2020 increased by 150%-250%, and the daily increase in new users was Between 220%-350%. Abroad, Sensor Tower shows that in April 2020, Calm was downloaded 3.9 million times; Headspace reached 1.5 million times, and Meditopia also reached 1.4 million times. In December 2020, Calm raised $75 million in Series C funding, pushing the company's valuation to $2 billion, and Headspace Health's valuation to around $3 billion. On Xiaohongshu, there are more than 10,000 notes under the keyword search of "meditation sleep", and many bloggers on major live broadcast platforms are teaching people how to fall asleep through meditation.
Speaking of fitness, we are familiar with running, fat loss, muscle building content media
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